Most of the conventional wisdom out there is to create high-quality content and earn links from high-authority websites if you want to get on Page 1 of Google.
These sources also tell you to make sure to have highly original content, attention grabbing headlines, and to sprinkle your keywords throughout the body of the content.
Don't forget about email outreach when it comes to garnering backlinks. Sometimes all you need to do is find the right person or company and send them a quick email with your content.
When you do, tell them you created a resource that their audience would love, and it might even be worth a mention on their site.
No need to ask - or worse - beg for a link. If your content is good enough and you reached out to the right person, you’ll probably get a link.
If you're a contract lawyer in MD or even an accountant and you want to rank in towns like Baltimore, Owings Mills, and Towson, local SEO can also be crucial. Make sure to get listed in local business directories like Yellow Pages or Yelp and get positive reviews on them.
Don't forget to create an XML sitemap too. Without one, Google will have a really hard time finding and indexing your site. So this piece can be super crucial.
If you’re wondering what types of links to build, try to get links from people in your niche who would appreciate your blog or website. Make content that is helpful too. People don’t want to be sold, they want to be informed.
If you keep them in the loop and give them what they want, they’ll trust you even more. It also builds rapport and makes you come across better.
Baltimore SEO Can Help Your Business
A good rule of thumb is to avoid marketing-type language in the body of your content. Feel free to use a call to action at the end or lead people toward contacting you, but in-text advertising is usually frowned upon. Tons of websites do it, but not as many are successful with it.
SEO is a big frontier and it’s here to stay. Learn it well, and you’ll succeed big time in building your brand, growing your business, and getting more customers.
Ignore it, and you’ll soon see just how much money you’ll lose and how many customers you’ll be missing. Don’t be foolish, start discovering how important SEO is to businesses.
SEO is constantly changing and evolving, so you need to keep your finger on its pulse and ride the wave of new changes and updates that constantly come out. Remember: yesterdays quick win, is today’s Google penalty - so don’t blow it!
Find webinars online, read articles to help you rank well in Google, take a class on Lynda.com, etc. Do whatever it takes to learn the ropes, educate yourself, and become an SEO pro today.
That’s all for now, but stay tuned for future posts on how you can better do Baltimore SEO for yourself and become the online marketer you always wanted to be.
We’ll try to update this blog relatively frequently, so please check back often. Looking forward to helping you climb the rankings!
